Strengthening its market presence in the country, SMC Asia Car Distributors Corp., the official importer and distributor of BMW motorcycles in the Philippines, recently inaugurated the latest Motorrad dealership in the Philippines, the RSA Motors Motorrad. The newly-opened showroom which is located at 184 Eulogio Rodriguez Jr. Ave, Bagumbayan, Quezon City is the largest standalone BMW Motorrad facility in the country.
According to the company, the opening of RSA Motors Motorrad is a huge step in achieving a stronger foothold in the Metro Manila area, offering a one-stop-shop when it comes to BMW motorcycles and scooters. The growth of the premium motorcycle segment has been unprecedented in the past few years, and RSA Motors Motorrad was conceived to further carry on BMW’s success in the two-wheeled business.
The 775-square meter facility houses a complete BMW Motorrad experience for new customers and owners alike. Featuring a showroom that can house twenty bikes at a time, the floor is divided into categories such as Adventure, Sport, and Heritage, all reflecting the attributes and personalities that each BMW motorcycle and scooter is known for.
Additionally, the new showroom features a comprehensive service area, offering five bays where customers can drop off their two-wheeled machines for routine maintenance and quick checkups. Furthermore, there are two dedicated customization bays to highlight the optional range of accessories if customers with to further individualize their BMW RnineT. RSA Motors Motorrad features the largest service area of any Motorrad dealership to date, offering the latest tools, diagnostic equipment, and highly trained technicians.
The main floor of the showroom also showcases officially licensed BMW Motorrad lifestyle items, as well as the brand’s riding gear for the combination of style and protection. Additionally, customers may also find official BMW Motorrad accessories for its entire range of motorcycles, adding function, aesthetics, and safety. From GPS navigation units to more comfortable gel seats, there’s a wide array of licensed accessories that are available to customers.
Spencer Yu, the President of SMC Asia Car Distributors Corporation (BMW Philippines)
The concept of the entire dealership is focused around providing not just a place for BMW products, but also a venue where motorcycle enthusiasts and lovers can meet and talk about their passion for motorcycles and riding. Their goal is to provide a cozy and intimate space where having meetings and hanging out is most definitely welcome.
The opening of RSA Motors Motorrad also marks the return of the benchmark-setting S1000RR. Now featuring its most major set of changes since its introduction in 2009, the all-new BMW S1000RR offers a comprehensive modern superbike experience, combining power and technology in a nimble package. Powered by a 999cc in-line four-cylinder with BMW ShiftCam technology, the all-new S1000RR generates 207 hp and 113 Nm of torque. The electronics suite consists of ABS Pro, Dynamic Traction Control with Wheelie Function, Shift Assistant Pro, Hill Star Control, Launch Control, and Pit Lane Limiter. There are also four riding modes: “Rain”, “Road”, “Dynamic” and “Race”, as well as three additional “Pro” modes which can be customized by the rider. In addition, the S1000RR also marks the arrival of the first BMW motorcycle with an M Package, featuring M Carbon Fiber Wheels, M Lightweight Battery, M Sport Seat, and M Chassis Kit. This also further reduces the overall wet weight of the motorcycle to just 193.5 kg.