Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it has newly established “Jin-Ki Kanno × Jin-Ki Anzen” as its Safety Vision.
Jin-Ki Kanno is Yamaha Motor’s exclusive development ideal. Technology born from Jin-Ki Kanno seeks to deliver users the seductive exhilaration felt when they truly become one with their machine. Jin-Ki Anzen is the Company’s belief that having people and machines work together in complementary ways can make more sophisticated safety skills and technologies possible.
Centering our safety efforts on Technologies, User Skills, and Connectivity, the Jin-Ki Kanno × Jin-Ki Anzen Safety Vision expresses Yamaha Motor’s unique approach to create a world free of accidents together with our customers, in which users can experience the joy and Kando* that comes from progressing their own skills and abilities while having fun at the same time.
In the new Medium-Term Management Plan (2022–2024) announced in February this year, Yamaha Motor made Sustainability a new pillar of its corporate activities and is prioritizing several non-financial indicators to enhance social value. In aiming to create value in a new mobility society, “safer riding and users’ peace of mind” is one of the banners under which Yamaha Motor is looking to connect with people and thrive as a company.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.