Lifestyle rewards program LIMITLESS sold 17,300 discounted digital vouchers during its Freedom Sale held on its app on June 12, 2021, Philippine Independence Day, which also happened to be the brand’s first anniversary. Vouchers worth P100 and P500 applicable towards purchase of Phoenix fuel, Phoenix lubricants, Phoenix SUPER LPG, FamilyMart products, and Autoworx Plus services were sold at the discounted price of P12 during the one-day-only promo.
The sale started at 12 midnight with thousands of vouchers sold in a matter of seconds. The response of customers was so overwhelming that they decided to add more volume than originally planned.People were really eager, so the vouchers made available on the app were replenished throughout the day to give chances to more LIMITLESS members. Over P3 million worth of vouchers were sold during the promo.
With the surge of app users racing to complete transactions, some customers realized early on that time and patience were needed to take advantage of the discounts. Some also had to do multiple transactions as only five pieces of every voucher type were allowed per check-out, wherein payment is via GCash or Grabpay.
LIMITLESS now has over 141,000 members nationwide, and a similarly growing network of partners. Aside from exclusive discounts and promos, the program also offers rewards through points, which can be applied towards future purchases at partner merchants. The app can be downloaded for free on the Apple App Store, Google Play Store, and Huawei App Gallery.